Habitat
Retail · Canyon Mall, Istanbul · flagship · 1,200 m² · 2010
Rooms, not a showroom
A furniture flagship designed to help customers picture the products at home.
One month, concept to opening
Brief
A European design brand opening its first flagship in Turkey. The store had to present its furniture and accessories to a new market.
Constraint
The range was more minimal than anything the market knew. In an empty showroom, minimal furniture can look cold.
Resolution
We built a series of rooms, each in a different style and colour. Customers could see the same pieces in a room that looked like their own home.
Our role
Concept to opening, turnkey.
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